Amazon Fresh

This project was a D&AD New Blood submission for the Amazon category. The brief was about making the Amazon Fresh relevant to the contemporary audience.

As a solution I created an app specifically crafted for Amazon Fresh that follows the subscription model which is proven to be very successful with millennials. The user can have a list of groceries that are always in their order, whether this is a weekly, biweekly or monthly. The user can utilise features that already exist such as Siri or Alexa to order or place items directly in their basket.

The project consists of a 360 campaign. This includes a YouTube ad, native advertising and a fully functioning app.