Fixo identity

Fixo is a brand that sells screws and DIY materials. They needed redesign for their logo and identity visuals for their retail space. The triangles in the logo represent a simplified version of the pitches that are on the screws. The colours follow the previous design of the logo that existed for the last 20 years to keep consistency and brand familiarity with the consumer. The lines, which follow the same angle as the triangles, are a new element injected into the identity to enrich the visual language of the brand in the retail space.