Persuasion / Manipulation book

This publication is a typographic response on the ways we are being persuaded and manipulated by advertisements in various media. What is the difference between persuation and manipulation and how people perceive, memorise and respond to such techniques. What is considered a successful advertisement and how it is imprinted on people’s unconscious. How many of them get a place in the pop culture. The content of this publication comes out of intrviews and responses from people that interact with them either in a physical or digital form.